A One-on-One With Linx Dating Founder Amy Andersen — How She Became “Silicon Valley’s Cupid”

The Quick type: Whether they’re creating the newest edition of an already-cool product or coming up with next big thing in technology, singles in Silicon Valley often leads fast-paced physical lives — this means internet dating website for wealthy usually gets put-on the backburner. Since 2003, Linx Dating as well as its Founder Amy Andersen have been handling the requirements of these hectic, relationship-minded pros with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is acknowledged for their juggernaut tech organizations and revolutionary start-ups, to such an extent that there’s even a well known Television program known as after it. Silicon Valley can known for the passionate, hardworking, imaginative, and dedicated individuals who work at these firms — all of which gives really to a fruitful career but not always a successful relationship existence.

“these men and women are very concentrated and their jobs that certain time they get up and imagine ‘Oh my personal gosh, i have to find my personal match. Just how do I begin performing that?'” stated regional matchmaker Amy Andersen. Linx Dating is actually how they begin undertaking that.

Founded by Amy in 2003, Linx, for small, is actually a curated matchmaking solution for all active, high-profile single professionals in Silicon Valley and also the surrounding Bay neighborhood (plus all around the globe) that haven’t had the opportunity to discover the relationship they desire. Now, the firm is recognized as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy lately informed united states regarding “aha moment” that started every thing, her client-to-client vetting process, the algorithm-less, intuition-based matchmaking, as well as the personal interactions she creates making use of folks she assists.

Connecting the Gap Between solitary guys in Silicon Valley & solitary feamales in San Francisco

The inspiration for Linx came in 2000 while Amy ended up being in personal customer services at a technology company in San Francisco but staying in Silicon Valley. Whether it is at work, through friends, or just out and about, Amy regularly found men and women who have been educated, winning, attractive, and well-rounded, but they had been solitary and did not understand the reason why.

Knowing both areas well, Amy pinpointed the problem: there had been more available males in Silicon Valley than San Fran and much more available feamales in San Fran than Silicon Valley. Employing family, buddies, and professions in their unique particular urban centers, making the 50-minute car trip to satisfy special someone wasn’t the leader in their own heads, Amy demonstrated.

“That was my ‘aha moment’ in which I was thinking ‘What if I happened to be to bridge this space and produce these options for those fantastic feamales in san francisco bay area and these fantastic males in Silicon Valley?'” she stated.

Amy subsequently invested the second three years undertaking the maximum amount of analysis as she could, making use of the woman business-oriented brain to have an improved concept of the business and demand for this type of matchmaking business. In 2003, once she had all the woman ducks in a row, she quit the lady job at Merrill Lynch, launched the business, and not looked back.

“beginning Linx was among the best decisions of living,” she mentioned. “Facilitating these introductions and offering as a conduit between both of these demographics has proven to be effective very well over the past 12+ years that i have been achieving this.”

Through the Application to Even the marriage, Amy could there be Every Step

Amy requires a very practical approach together with her clients from beginning to end, learning each person individually, using their unique specific desires and requirements during the matchmaking, and supplying her professional advice all on the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, almost everything starts with the caliber of the clients. While different matchmaking agencies might take whoever can be applied, Linx provides a comprehensive referral-based vetting program which makes their particular clientele stay ahead of others. Every aspiring user must certanly be suggested by a former or present user, a buddy or get in touch with of Amy’s, or the love.

Amy receives a large number of referrals every single day and screens each applicant by herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or designers, Amy is seeking people who find themselves intelligent, healthy, relationship-minded, accomplished, committed, and leading fascinating schedules in general.

“providing someone is excited about their career, that is what I’m searching for. Beyond that, i am selecting those people who are well-rounded. Whether it is volunteering or cooking or whatever it really is, i simply want to see they own a colorful, interesting existence,” she stated. “When someone states in my experience ‘All i actually do is work’, i am perhaps not browsing wish to deal with them. Not only carry out they not need stability in their lives, but in my opinion that’s also indicative they lack time for a relationship.”

Following the original assessment, Amy sets up a private meet-and-greet, which she stated is the most essential element of becoming a customer. This is where Amy reaches be aware of the person, hear their particular individual tale, and then determine whatever they’re looking for in a partner (and whatever’re maybe not seeking).

First and foremost, Amy is identifying if the woman business is the correct complement each party. Whether some one actually 100% over their particular ex or have a difficult stage of the existence, her impulse can determine if the time is actually off.

“The meet-and-greet is an important program for my self but more so for that prospect to have an excellent study of exactly what Linx is all about,” she said. “People get the answers that they’re in search of from the meet-and-greet, and that is vital because anyone who decreases that road being a customer, i wish to make certain they think prepared to embrace this technique.”

In the event the meet-and-greet goes really, they are going to keep coming back for a follow-up interview with Amy before you choose the membership that’s ideal for all of them and receiving began about matchmaking. Even though it seems like a lengthy procedure, Amy said its needed because she wants every user are pleased with Linx and the other way around.

Matchmaking that mixes the customer’s desires & Amy’s Intuition

Besides testing every prospect, Amy is the sole person at Linx who the matchmaking, outsourcing her concierge solutions to professionals like specialist wardrobe stylists, makeup artists, and psychologists.

“this is exactly an extremely little, boutique, market matchmaking company in comparison to plenty of organizations with big employees and branches worldwide etc, therefore Linx is ultra tailored in that respect,” she stated.

Her unique matchmaking program combines the granular metrics of precisely what the person desires in a romantic date (their preferred level, age, income, etc. as well as their deal-breakers) and Amy’s all-natural ability and intuition for knowing whenever two different people belong together.

“nowadays, with respect to when I put together a match, about 75% in case it is created by abdomen, that instinct that states ‘Oh my goodness, i do believe I might get on to anything here,'” Amy said.

According to those facets, Amy will dominate, scouring the woman database of eligible singles until she locates an ideal match per customer.

Online Pre-Introductions Get Singles Excited About their own Match

Once Amy has actually her perfect pairing, she will email both men and women a “baby bio” of every other, going for a picture of other’s individuality, passions, appearance, and receiving all of them worked up about just how fantastic they would end up being with each other.

“i would like my customers regarding edge of their own seating, jaws on the ground, like ‘OMG this individual seems incredible,'” she stated.

They are going to then will ask Amy questions about their match and make an effort they have to decide for on their own when they think its appropriate. During this period, Amy additionally ensures the customers don’t know both, whether through work or social circles if not earlier online dating adventures, therefore everyone has a clean slate.

“I find there is certainly cross-pollination with my customers where they will have in some way have actually fulfilled. I wish to avoid a scenario where they have already fulfilled or they’ve glanced at each other’s on the web profiles there ended up being a reason they made a decision to forego that opportunity,” she stated.

Enough time from Amy’s original email with the set agreeing to generally meet often takes 72 several hours, as well as that point Amy will be sending all of them a one-page, custom bio with much more juicy details, including their own first labels. Amy stated she excludes final brands before the very first date so that they can abstain from Googling one another, entering their own minds, and destroying the magic.

Along with Amy becoming old-school, she necessitates the guy to call the lady (no texting or emailing!) within 5 days to setup a pleasant big date where he addresses their.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, buddy & Adviser

When Amy makes a match, she doesn’t only deliver all of them off about first time with a “best of luck!” She supplies pre-date training that sets her customers relaxed and will teach all of them just how to reduce their particular fast-paced lives down (about for just one evening) She mentioned this will be especially important in Silicon Valley, in which everyone is actually working 24/7 and constantly have a million feelings running all the way through their unique heads.

“I want you to ignore every thing around you, all disruptions in life,” Amy mentioned. “I wanted one to carefully prepare for the day mainly because fits really count. Many is actually operating to them mentally and economically, thus I wish visitors to pay attention to those essential details and don’t forget how important those basic impressions are.”

“Amy has exceeded every expectation and I would recommend Linx. I’ve as met a good man which i’d not need fulfilled or else. We have been using circumstances slow and watching precisely what the future retains.” — A Linx Representative

Also because every user signs a two-year contract (which might be suspended at any time if they fulfill someone special), Amy becomes as used since they are contained in this trip and is capable build a commitment beyond a professional one. She also receives invitations and images of infants who have been born from past people.

“that is mainly the reason why i really do this — it is extremely gratifying,” she stated. “much beyond my personal job to be a matchmaker, I’m a liaison, confidant, pal, and adviser.”

Last Thoughts

Thanks to Amy’s commitment, resourcefulness, and fascination with her consumers, Linx is actually caring for an under-served singles market from inside the dating sector, and she actually is only scraped the area on which she will provide the Silicon Valley place and world. We’re absolutely anticipating what will come further.

“i have worked very hard to create a fantastic reputation in this field, but I believe like You will find a lot more unearthing to-do to have much more varied and interesting clients exactly who I am able to assist,” she said.

For women who wish to join Linx Dating, follow this link. For males interested in enrolling, click here. You may follow Linx and Amy on Twitter: @linxdating.